By Hannah Kuchler and Tim Bradshaw
Facebook unveiled the sleek, unfolding pages of its Paper app last month to appreciative oohs and aahs from reviewers, marking a new era for the social network as design becomes more central to companies up and down Silicon Valley.
Paper was developed with a small unit of designers who wanted to break away from the site’s basic ‘blue and white’ look to create an app inspired by the National Geographic magazine.
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